Scam Alert!

Marketing gone BAD- Promoting consumption of products in company’s obvious ways like advertisements and branding, and in much more devious, subtle ways, like paying supermarkets for shelf space have gone wild. In the food world, as elsewhere, advertisements, licensing arrangements and promotional campaigns are universal. They are successful too- A 10 year deal between McDonalds and Disney was worth about $1billion; a similar alliance between Pepsi and the Star Wars movies was estimated to be worth about $2billion. The web has made promotion easier than ever, they are offering infomercials in the form of recipes which are becoming scarier, look a www.kraftfoods.com so-called “healthy” updates often questionable like yoghurt promoted on www.activia.us.com, with its two week challenge to improve “intestinal transit”. This is the greatest marketing assault in history according to Mark Brittman. No one of course is forced to look at this junk. But it affects not only children who often become true believers but adults as well. Almost all foods grown in the united states are promoted through nonprofit marketing organizations. The idea is that all producers contribute to a fund, usually called checkoff. Basically, advertisements are used to increase consumption of the food in question in the United states and abroad. You have seen this everywhere and probably not realizing how bad it had gone like “Got Milk?” ¨Pork-The other white meat¨ ¨Beef: Its what´s for dinner¨ are the best known examples and among the most successful marketing campaigns in history. Food advertisements use every means at their disposal to convince us of the “health” of their products and their benefits of consuming more of them. A quick look at www.gotmilk.com (PLEASE CHECK IT OUT!! ) demonstrates this. Want to “rebuild muscle” or “increase stamina”? You don’t need soy protein or Gatorade (or, god forbid, WATER!); Milk or chocolate milk is what you should reach for. Want an excuse for drinking more coffee or eating more cookies (specifically in one recent campaign Oreo’s)? add milk. They show that their food is good and good for you even when it isn’t. But more on the so-called healthy ingredients later.

..If it's too good to be true, It probably is you idiot! Read the nutrition facts before you buy any product and stay healthy!!